Benefits of SEO for Startups – Let’s Start-Up

Did we ever imagine a pandemic that will turn our daily life upside down in 2020? Hell no, but, it happened with Covid19! Even the worst things are happening beyond our imagination across all walks of life. 

Whatever, life has to evolve. Someone has to take initiative to bring balance to the situation and make a better world. There comes the role of Startup companies.

Every startup has brilliant ideas and solutions to real-time problems. No wonder how India has been ranked second as the global hub for tech innovation. We have tons of energetic resources to build the nation even better concerning 360-degree globalization and the economy. 

Startups need instant recognition in the market for obvious reasons. Perhaps, few often forget the importance of Search Engine Optimization (SEO) for their Startups, which helps in increasing the budget on other promotional activities like PR for instant reach. 

Benefits of SEO for Startups

1/3 of every new purchase begins with the online search, mostly, Google. 

As your startup is brand new, people won’t recognize your brand name but will be searching for the solution you offer. 

Hence, the first marketing objective of any startup should be a better “online presence”. It helps the target audience to find your Startup business effortlessly. 

I’m new to the market, do search engines consider my website over the already big players? This is the primary question from many Startups during SEO consultation. 

“The key benefit of SEO for startups is organic revenue”

The search engine won’t discriminate businesses based on annual turnover but looks to match the search intent with the business. If your Startup matches the respective user’s search intent, there is a big chance for your Startup to receive potential leads from search engines like Google. 

These potential leads are absolutely “FREE” and the conversation rate is quite higher than any other marketing channel. With this, SEO can drive huge value for your business.

How to Start SEO for Startups

Building an SEO friendly website is the primary step for every Startup. 

When saying SEO friendly website, it includes various SEO elements like,

Conclusion – Benefits of SEO for Startups

Be aware, investments are subject to market risks. 

Investing in SEO also comes with the risk of ever-changing search engine algorithms! To survive better, we must keep changing the SEO strategies to satisfy the algorithm’s best practices. 

Finally, SEO investment is equivalent to mutual funds. You can’t expect results overnight, perhaps, when you strategically invest, there is a guaranteed return over a period of time. SEO is highly rewarding for startups with time.  

It’s never too late. 

From today, let’s invest wisely in SEO, for the long term digital benefits for your Startup.

I’m Manikandan N, aiming to become the Best SEO Analyst in India. 

Let’s connect to discuss SEO.

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