Complete List of All Types of Digital Marketing

Digital Marketing is the new norm of marketing, but are we, the aspiring or established marketers, well aware of concepts of Digital Marketing. Most of the marketers have executed various digital marketing activities but are still not fully aware of the complete scope of Digital Marketing and all the types of digital marketing.

To help you build and grow your career in the field of Digital Marketing. Here we have listed down all components part of Digital Marketing.

Here are all types of digital marketing,

1. SEO (Search Engine Optimisation)

In Digital world, one of the biggest channel is the Search Engines especially Google. If anyone is looking for any information they are going to Google to find it. A good SEO makes sure that you are present whenever a consumer is looking for you through the search queries on search engines.

As a marketer, you really need to give SEO a high priority more than your social media posts and other stuff, as it is the best organic marketing tool among all digital platforms. It will guarantee you a high conversion rate as the need is already there among the consumer, you just need to present yourself in front of their screens.

To be good at SEO you need to be aware of the concepts like URL, title tag, meta description, header tags, image alt text, site maps, and backlinking. Strategize to achieve a high SEO ranking in your field.

2. Social Media Marketing

You would surely be aware of Social Media Marketing. All the promotional activities happening on any of the social media channels like Facebook, Twitter, Instagram, and others comes under Social Media Marketing.

Few things that you should realize in social media is to be native on each channel i.e. your strategy on each channel should be different and in respect to the tonality of the respective channel. Like you can’t just replicate Facebook posts and messaging on Twitter and other channels.

3. Content Marketing

In today’s age, where we are overcrowded with promotional activities on digital channels and rely on ad blocker to keep promotional ads away from us wherever possible, we need something that gets audience to us rather than we poking them everywhere in the digital world. Here is where Content Marketing truly trumps.

To have an impactful digital strategy you need to surround all your digital marketing activities around content. Content is what a user consumes on digital platforms. Your content can be either informative or entertaining and should logically relate to your product. For e.g. all food brands have started making their own recipe videos.

4. Mobile Marketing

70% of all the online content consumed by a user is on mobile. You would be thinking that’s okay, but what’s so different, things are almost the same on mobile and desktop like Facebook, Google and all. So, what different we need to do for Mobile Marketing.

There is a whole of things that you need to take care to cater the majority of digital users. You need to have your content and website mobile friendly. You can promote on various mobile apps or can build your own app related to your product like Nike Run app by Nike. Also, you can utilize the location services to cater consumers near your store at a particular moment.

5. Website Optimization

Your ultimate goal is to sell or create leads. The website is mostly your hub for all digital activities or content. A website helps you to get new customers. Your site should be built or designed in a way that a higher percent of users that visit your site becomes a customer. The process of converting users into consumers on your site is known as website optimization.

The conversion can mean different things depending on your nature of the business, it can be either registering a user or making a sale or something else.

6. Website Analytics

To perform website optimization, it is necessary for you to know the user behavior on your site and finding out things that are blocking a user from converting into your users. Website analytics is a mechanism to get data on who are the users visiting your site and their behavioral activities on the site. Once you know the behaviour you can find out changes that can help to improve conversion rate. Google Analytics is the most popular website analytics tool.

For e.g. While analyzing you can find out that a lot of users are adding the product to cart but are not going to the last stage of actual purchase. It will tell you that there is some issue in process of completing the purchase after adding to the cart.

7. Search Engine Marketing

SEM is another process of being present in front of a user when it is looking for you but through paid means. In Google or any search engine when you get the result of your query, you would find a lot of ads visible on top and on right side. To promote your product on a search for specific keywords by users is Search Engine marketing. Google Adwords is used to advertise on Google searches.

8. Email Marketing

One of the digital channels that have attained high ROI is email marketing. Two major advantages of email marketing are an increase in accessibility to emails because of smartphones and contacting your consumer by leaving a message with an attractive headline and giving them an option whether to open or not rather than bugging them with unnecessary calls. If you are a new product or service you can buy or rent an email list as per your TG.

9. Online Reputation Management

One of the very unpopular but very essential terms in digital marketing is Online Reputation Management (ORM). As a brand, there is a lot of data related to your product or service all over the online space. To maintain the positive sensitivity and image of your brand on online space is ORM. It includes managing various online reviews like on Google and Facebook, web articles related to your brand, social media mention and comments, and more.

10. Influencer/Affiliation Marketing

A consumer is more convinced to use a product or service if a highly influential individual is talking about it or using it. Any individual or forum with a high following on social media is known as influencers. All the celebs and media pages like Buzzfeed are considered as influencers. Brands have started associating with these influencers to write or mention their product and to attain a higher reach on social media.

If you think we have missed any type of digital marketing then you can comment below, we will add the eligible options to our list.

Note: This article was published in 2016 on another platform and has been republished on Idea Toasters.

Follow Us on LinkedIn to Stay Updated!

{Disclaimer: This article is by one of the members of the Toasters community. The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of Idea Toasters. You can also share your article and ideas with our community. Click to submit your article}

About Idea Toasters

Idea Toasters is a platform where we share ideas and practices to boost innovation and creativity. Our goal is to build the science of innovation and creativity.